About Us

Serving the United States Diamond industry since 1979, Nice Diamonds is a third generation family-owned business that sells and promotes Fancy Colored & Colorless Diamonds in Traditional, Unique and Antique Cuts. Nice Diamonds believes in delivering consistent reliable service to develop relationships. We additionally provide unique products to help our customers create exclusive designs to grow their businesses. You can view some of these on our Instagram and Facebook. We are constantly adding new and unique products daily to our stock so do call us even if you have one of the craziest request. We either have it in stock or can produce it.

We consider the communities we work with as an extension of our family. With this, we support ethical sourcing and assuring our clients the integrity of our diamonds. We take pride in our contributions to the research and education of rare diamonds. We partner with gemological laboratories for research and identification related to diamonds. With locations in Los Angeles & New York, we are able to service customers across all time zones.

We are proud members of the Responsible Jewellery Council (RJC), Indian Diamond & Colored Stone Association (IDCA), The 24 Karat Club of NYC, Diamonds Dealers Club (DDC), Diamond Club West Coast (DCWC) & Jewelers Board of Trade (JBT).

We believe, in not only practicing with integrity but we also like to lead by example. Our president, Nilesh Sheth, had served on the Executive Board of IDCA for over seven years and was President of the association in 2018-2019. He also serves as a director on the board of JBT. He had also served on the education committee of NCDIA .

With our breadth of knowledge, we bring to you a high level of professionalism that is reflected in the quality of our diamonds.